About
MY BACKGROUND
My passion is binding human understanding with technology and design to create a harmonious user experience. I delve deep into my research and see patterns where others don't, allowing me to strategize and develop holistic solutions that bring user needs to the forefront.
I take a phenomenological and ethnographic approach to capture what users see, feel, and experience. By combining empathy with strategy, my collaborative and lateral approach drives innovation and a deep understanding for user-centered experiences and design.
​
In my spare time, I explore the intersection of art and technology through my photography, and I use AI image creation and prompting techniques to create striking visual comparisons. By blending my photography with AI, I strive to produce thought-provoking and captivating triptychs that challenge the boundaries of traditional art. Take a look here.
Projects
MY RECENT WORKS
How I Work
MIND
I solve problems by finding patterns in data and contextualizing it with the phenomenological experience of users.
I don't just listen - I understand. I harmonize the words and experience of users and ensure their needs are put first.
I collaborate and foster co-action and co-creation.
I visualize the big picture of anthropology, psychology, and philosophy before digging into the minutiae of research.
I strategize and clarify the minute details of research. I bring the technical to life.
I write to transform complex data points into clear, inspiring stories. Then, I turn stories into solutions.
METHODS
In-Depth Contextual Interview
Ethnographic Field Study
Co-Creation
Usability Testing
Wizard of Oz Prototyping
Persona Creation
User Shadowing
Journey Mapping
Survey Methodologies
.png)
Card Sorting
Skills & Languages
WHAT I BRING TO THE TABLE
Data Analysis
Ethnographic Research
Operations Management
Mixed Methods Research
Photoshop & Premiere Pro
Content Writing & Editing
Communication
English
Persian
Education
WHERE I GREW
Bachelor of Arts - Anthropology - Macquarie University, Sydney, 2022
- Human Research Ethics
- Human-Computer Interaction
- Ethnographic Research
- Psychological Anthropology
- Cultural Anthropology
Initially studying Secondary Education, English, and Modern History at a bachelor-level, I developed a passion for understanding human wants, needs, motivations, and behaviours. This is when I turned to anthropological research.
- Medical Anthropology
- Data Analysis:
Pattern Recognition, Key Insights, Survey Analysis, Coding, Interpretative Phenomenological Analysis (IPA), Taxonomies
- Qualitative Research:
In-Depth Interviews (IDIs), Focus Groups, Shadowing,
Field Study, Participant Observation